are you ready to make your blog your business?

  •     love blogging, but hate how hard it is to get anywhere?

  •     dying to quit your job and blog full time?

  •     sick of working your butt off, and having nothing to show for it?

  •     want to finally turn your blog from hobby to fulfilling career?

then you’ve come to the right place!

Hi, I’m Kate

I’m so excited that you are interested in the Bloggers MBA ecourse (formerly the SBB Bootcamp), the online blogging course that teaches you how to turn your blog into a business (and a fun & profitable one too!)

Almost 8-years ago I started my blog, Drop Dead Gorgeous Daily from scratch.

I was exactly where you are right now.

Today DDG has 400,000+ readers a month, with multiple 6-figure revenue and 5 staff. 

And I want to show how you can do it too (but much, much quicker!)


Why I created the SBB Bloggers MBA

One thing I get asked again and again is how I turned my little shoe-money side-project into an amazingly rewarding and profitable business.

Well, it’s just that. I’ve always treated my blogging like a business. And you can too!

I was lucky enough to have a background in both publishing and advertising, and a degree in business as well, so I had a head start.  The rest I learned the good old fashioned way, with seven years of trial and error, hard work, and occasionally even a few tears.

Over my blogging journey I have created my own collection of nail polishes with Revlon, been the official blogger for LÓreal Melbourne Fashion Week (twice), sat front row at New York Fashion Week, been nominated for Cosmopolitan magazine’s Fun Fearless Female awards and the B&T Women in Media awards, and named one of Anthill’s 30 under 30 entrepreneurs. I guess you could say, I know my stuff!

Now I’ve turned my biggest blogging and business lessons into the online 6-week SBB Bloggers MBA, that I know will help any blogger, old or new, to go pro with their blog, and start turning their hobby into their career.

this is the stuff that no one seems to like to talk about, the real stuff that works from someone who has been there, done that, and bought the t-shirt (in at least three colours!).

YES you can make a great living from your blog. NO you don’t have to sell your soul to do it! Enroll now to get started today!

what are people saying about SBB?

  • The SBB course has equipped me with all of the blogging knowledge I need in order to move forward with my own website; Everything from how to drive traffic to my blog, ways I can begin making money with my blog now, and even how to create the perfect e-product! This course has not only inspired and motivated me, but it's also pointed me in the right direction for the future of my blog and publication. Thank you so much Kate - You're a wonderful mentor and teacher!

    MelanieWhim Magazine (
  • I found a lot more practical things I could actually implement than other courses I have done. I really appreciated the Media Kit template and it inspired me to finally get around to creating one! I also found the pricing section really useful too. All in all despite having had my blog for a couple of years there was plenty that I learnt.   My readers have grown consistently over the last few months because I am being more efficient and spending time on what gets results.

    MariaLooking Stylish (
  • All in all the changes with my blog have been huge. I've nailed down who I'm blogging for and that has provided me with a clear direction for my posts and how I approach them. I've also been able to increase my blogging schedule to 5x per week without any difficulty as the course has given me the focus that I desperately needed.

    CarolineStyle On The Side (
  • “The course is full of valuable information, lesser known advice and handy tips and ….. Kate is incredibly engaged and supportive - it feels like you're being taught by an old friend!"

    ElyseNotes On Bliss (
  • “I've had SO many ah-ha moments and it's really helped me put the pieces of the blogging puzzle together…  it's like having a blogging guru at your fingertips."

    LeonieThe Style Insider (
  • “The price is fantastic, the content rocks and Kate is very pro-active and forever wanting to help us with more and more ideas so thank you for allowing us into your world of secrets."

    BelindaA Mums Dream (

Let’s do this! join me now




so… what secrets will you learn?



I’ll show you how to hone in on your personal brand values & blogging voice, how to define what makes your blog (and you) unique and special, and how to use all of that to grow traffic and profits for your blog.



No matter how much traffic you have, you always want more. Here I reveal the simple strategies I’ve used to grow my traffic from 0 to 400,000 monthly readers using a combination of simple SEO, email and social media.



Learn all the different ways you can make money from your blog right now (there are more than you’d think!), how to pick the best ones for you, & I’ll also include some real facts and figures on how much you can make, and/or should charge.



Who wouldn’t want to make money in their sleep? And for bloggers, learning how to do this is one of the major differences between blogging for a hobby or blogging profitably (and full-time).



If you really want to “go pro” with your blog, you need to create a digital product. Not just to increase your income, but also to increase your list and readership too ( & it’s easier than you think!).



The best person to sell you and your blog, is actually you! But selling can be hard, scary and sucky! So I’ll teach you my tried & tested methods that take the ick out of selling.

  • This course absolutely changed the way I think about blogging and moreover it's made blogging more fun for me. I has definitely focused and centered my content, and in addition to helping me come up with AMAZING ideas for income generation (in my humble opinion), the course has also provided an awesome community of bloggers and entrepreneurs with whom I can bounce these ideas around. Kate makes building a viable online business that I love from a faraway fantasy to an achievable, do-able reality. And you don't have to be a super-advanced, techie geek to get there. Yes, it's hard work, but this course has made it so easy and fun.

  • After blogging for 3 years, this course was the kick in the ass I needed. It opened my eyes to how SEO works and not only that but also enabled me to monetise my blog and actually make my blog pay for itself.  Before SBB I was just about covering costs but now I'm actually making a profit.

    NiamhLove This? (








Exclusive access to our private Facebook group where you can ask questions, share wins, and grow your support posse with our group of 500+ gorgeous ladies (and gents) killin’ it online!

Are you ready to take the next step? join me now!




  • I've been reading blogs for several years but often wondered about the why, what for and how to. How did they pull it all together, make it profitable? SBB tells your exactly how it's done. It's great for beginners but also for those who want to move to the next level. Thanks Kate.

    TrinaSurface Hug (
  • SBB is a great business-focussed blog course, giving you the information in easy to understand subjects tailored to the business of blogging. I would recommend anyone wanting to start a blog to do this course. Thank you!

    EllieXavier & Me (
  • While it does have a lot of tips, ticks and worksheets that get everything from your SEO to your media kit sorted, the resource I used the most was the real life examples from founder, Kate. In a move I‘ve never seen before Kate literally spills everything  including stats, income, failures, successes from her 7 years of blogging that saw her grow her blog from 0 to 180 000 monthly readers, which now takes in a multiple six figure revenue. I could literally compare her journey with my own, and see with a few more tweaks, I could reach that level as well. Talk about inspiring!

    SerenaPretty Fluffy (
  • "SBB is the most amazing and eye-opening experience I have been a part of. Working in Public Relations, I thought I knew the ins and outs of blogging from both sides of the fence. This course not only showed that I didn't even know half of it! But more importantly how I can make my blog appeal to advertisers, to ultimately reach my goal of receiving full income from my blog. The Facebook group has been absolutely beneficial in this course and I have made so many connections from this group alone. I would highly recommend this to anyone who is a blogger!"

    PaigeBlonderful (

want to take a peek?


ready for your blog to be a big, crazy success?

enroll now and get all this

  •      The 12 different ways you can monetize your blog, and which ones will work best for you!
  •     7-years’ worth of monetization training, tips and advice from a multiple 6-figure blogger (that’s me!)
  •     Our exact social media strategies (including exactly what we do every day that built us a 110,000+ following in Pinterest in just 12 months)
  •     Exact email scripts and strategies to make selling ads on your blog a breeze
  •     Customisable designer templates for your Media Kit
  •     Easy ways to get your favourite brands to notice your blog, and how to turn them into life-long PAYING clients when they do.
  •     Exclusive training – How to create, sell & market a successful eBook in just 2 weeks!
  •     24/7 support and advice from our blogging community and staff (MBA LIVE ONLY)
  •     BONUS – I breakdown my blogging journey from the start, year-by-year including what I did wrong, what I did right, and exactly how much I earned (and how!) as well!

Plus much, much more!

over $2000 of value!

What makes the Bloggers MBA different?

There are a million and one blogging courses out there (I counted), but not a single one of them is focusing on the real business side of blogging. The stuff that will help you to not just grow your readership, but to also bring in a steady stream of income so you can turn your blog from your hobby into your business.

No one seems to want to talk about how much money they make, and how. Or how they REALLY get their traffic. But I will!

got questions? get answers!

Who is this course for?

– Anyone who has a blog and loves it like crazy, and now wants to take the next step.

– Anyone thinking about starting a blog, who wants to skip over the first few months or even years of trial and error, and get straight to the good stuff.

– Anyone who wants to turn their passion project into a profitable one.

– Anyone, who blogs about anything, on any topic, who is ready to go pro!

Who is this course NOT for?

– Anyone looking for a magic pill solution, you will need to do the work to get the results, this is not a get-rich-quick scheme.

What is the difference between the DIY MBA and the LIVE MBA?

The DIY MBA is a Do It Yourself (start at anytime) option, for those who can’t wait until the next LIVE round, or who don’t need the extra support of the Facebook Group or Live Chats. The LIVE rounds is the same great eCourse, with some extra BONUS modules thrown in, PLUS it comes with the added bonus of amazing community and support via our exclusive Facebook Group and Live Chats too.

Members who sign up for the DIY MBA are able to purchase an upgrade to join in the next round of the LIVE MBA if they do want extra support as well.

What is the difference between the MBA/Bootcamp and Ready, Set, Blog?

The Bootcamp is an intensive 6-week online course that focuses on the business side of blogging (that is branding, monetization and traffic), Ready, Set, Blog is created for people who really need to learn the basics of blogging first like finding their voice, setting up a user-friendly layout, and other key blog-foundation topics.

When does it start?

The next LIVE round of SBB Bootcamp will be kicking off in September 2015, and the Home Study MBA is available to start right now!

How is the course delivered?

Each week we will release a new set of content chock full of worksheets, do-it-now action points, scripts, checklists, templates and much, much more. And we’ll send you an email when we do!

How much time will it take?

Allow around 3-5 hours a week to work through all the content and worksheets, and possibly a little extra to start applying some your awesome new learnings to your blog. But don’t worry if you get busy or a bit behind, there is a catch-up week in the middle, and also, once your have purchased the course, you have lifetime access, so you can always come back and re-do anything you missed.

What if I get stuck?

That is what I am here for! I will be answering questions via the comments section on each module, and also in the private Facebook group, and don’t worry there are no wrong answers, and no stupid questions, we are here to help. As are the other amazing bloggers in the course!

What if I don't have a blog?

Beginners are more than welcome, but be warned this is an intensive course.

We do not cover anything about starting a blog (if you are looking for that you should check out our other course, Ready, Set, Blog!), HOWEVER even people without blogs have said this course is amazingly useful to them and will definitely give you a fantastic leg-up once your blog is up and running (basically you get to skip over the years of trial and error and get straight to the good stuff!).

So if you are up for a challenge, and are planning on treating your blog as a business from the start then well done you (and the bits that are over your head initially you can come back to as you do have lifetime access once you’ve joined!)

But I'm not very techy?!

Don’t worry, that is not what this course is about. I will be recommending a few plugins and programs here and there that I’ve found really helpful, but nothing too complicated, and definitely nothing you have to try and figure out if you don’t want to.

Will you cover how to set up a blog?

Yes, briefly. However we are 100% focused on what to do with your blog to make it as successful as possible once it is up and running.

You can find more information on how to get started over in Ready, Set, Blog (our beginners course)

What if I don't love it?

If it’s not for you, we’ll happily refund your money up to 7 days after the first day of class.


  • SSB has helped me focus on my audience and create products that thrill them. It's given me the confidence to implement a whole host of ideas I've been toying with but not been quite sure how to do. Whether you blog for fun or profit, SSB is a great investment.

    EllyThe Ginstress (
  • After blogging for 3 years, this course was the kick in the ass I needed. It opened my eyes to how SEO works and not only that but also enabled me to monetise my blog and actually make my blog pay for itself.  Before SBB I was just about covering costs but now I'm actually making a profit.

    NiamhLove This? (
  • "The SBB Bootcamp has been fantastic value for money. I love how Kate uses real-life examples in each module and includes worksheets so that I can work at my own pace and update the info as my blog's needs change. One of the biggest advantages, though, is being able to ask Kate questions via the private Facebook page and on the SBB eCourse website. Her willingness to share her knowledge with course members is fantastic. I've learnt so much from the course already and we're only half way through."

    CarolineHolidays To Europe (
  • "SBB literally has changed my blogging life and I'm so glad that I signed up. On a small level it has changed the way I write and taught me how to choose a direction for my blog and work towards it. My writing and blog material has changed so much for the better and I'm never going back. But on a big level, it has given me the ability to dream big and the tools to actually achieve those dreams. I have so many big ideas and plans that I've never had before that I can't wait to show my readers, because I finally have the tools and know how to put them in place. Kate and the gang are awesome at what they do, and I recommend this to everyone!"

    AngeliqueEros Writes (

You made it all the way to the bottom of the page… don’t put it off any longer!