are you ready to go pro?

  •     love blogging, but hate how hard it is to get anywhere?

  •     dying to quit your job and blog full time?

  •     sick of working your butt off, and having nothing to show for it?

  •     want to finally turn your blog from expensive hobby into your fun and fulfilling career?

then you've come to the right place!

Hi, I'm Kate

I'm so excited that you are interested in the SBB Bootcamp, the online blogging course that teaches you how to turn your blog into a business (and a fun & profitable one too!)

Almost 8-years ago I started my blog, Drop Dead Gorgeous Daily from scratch.

I was exactly where you are right now.

Today DDG has 400,000+ readers a month, with multiple 6-figure revenue and 5 staff. 

And I want to show how you can do it too (but much, much quicker!)


Why I created the SBB Bloggers MBA

One thing I get asked again and again is how I turned my little shoe-money side-project into an amazingly rewarding and profitable business.

Well, it's just that. I've always treated my blogging like a business. And you can too!

I was lucky enough to have a background in both publishing and advertising, and a degree in business as well, so I had a head start.  The rest I learned the good old fashioned way, with seven years of trial and error, hard work, and occasionally even a few tears.

Over my blogging journey I have created my own collection of nail polishes with Revlon, been the official blogger for LÓreal Melbourne Fashion Week (twice), sat front row at New York Fashion Week, been nominated for Cosmopolitan magazine's Fun Fearless Female awards and the B&T Women in Media awards, and named one of Anthill's 30 under 30 entrepreneurs. I guess you could say, I know my stuff!

Now I've turned my biggest blogging and business lessons into the online 6-week SBB Bloggers MBA, that I know will help any blogger, old or new, to go pro with their blog, and start turning their hobby into their career.

this is the stuff that no one seems to like to talk about, the real stuff that works from someone who has been there, done that, and bought the t-shirt (in at least three colours!).

YES you can make a great living from your blog. NO you don't have to sell your soul to do it! Enroll now to get started today!

what are people saying about SBB?

  • "The SBB Bootcamp has been fantastic value for money. I love how Kate uses real-life examples in each module and includes worksheets so that I can work at my own pace and update the info as my blog's needs change. One of the biggest advantages, though, is being able to ask Kate questions via the private Facebook page and on the SBB eCourse website. Her willingness to share her knowledge with course members is fantastic. I've learnt so much from the course already and we're only half way through."

    CarolineHolidays To Europe (
  • "SBB is the most amazing and eye-opening experience I have been a part of. Working in Public Relations, I thought I knew the ins and outs of blogging from both sides of the fence. This course not only showed that I didn't even know half of it! But more importantly how I can make my blog appeal to advertisers, to ultimately reach my goal of receiving full income from my blog. The Facebook group has been absolutely beneficial in this course and I have made so many connections from this group alone. I would highly recommend this to anyone who is a blogger!"

    PaigeBlonderful (
  • "SBB literally has changed my blogging life and I'm so glad that I signed up. On a small level it has changed the way I write and taught me how to choose a direction for my blog and work towards it. My writing and blog material has changed so much for the better and I'm never going back. But on a big level, it has given me the ability to dream big and the tools to actually achieve those dreams. I have so many big ideas and plans that I've never had before that I can't wait to show my readers, because I finally have the tools and know how to put them in place. Kate and the gang are awesome at what they do, and I recommend this to everyone!"

    AngeliqueEros Writes (
  • "Secret Bloggers Business has been an amazing way for me to begin my blogging journey. I literally started my blog in week one and I cannot believe how much I've achieved in the few short weeks thus far. Kate is down-to-earth, supportive and knows everything there is to know about creating a successful blog that not only creates revenue but also creates value for your readers. I cannot recommend the course highly enough to anyone that's wanted to start their own blog or take their existing blog to the next level!"

    MadeleineThe Daily Mark (

oh no... it looks like you're too late! registrations have now closed.

next round starts april 2015!

so... what secrets will you learn?


Learn all the different ways you can make money from your blog right now (there are more than you'd think!), how to pick the best ones for you, & I'll also include some real facts and figures on how much you can make, and/or should charge.


No matter how much traffic you have, you always want more. Here I reveal the simple strategies I’ve used to grow my traffic from 0 to 400,000 monthly readers using a combination of simple SEO, email and social media.


I’ll show you how to hone in on your personal brand values & blogging voice, how to define what makes your blog (and you) unique and special, and how to use all of that to grow traffic and profits for your blog.


Who wouldn't want to make money in their sleep? And for bloggers, learning how to do this is one of the major differences between blogging for a hobby or blogging profitably (and full-time).


If you really want to “go pro” with your blog, you need to create a digital product. Not just to increase your income, but also to increase your list and readership too ( & it's easier than you think!).


The best person to sell you and your blog, is actually you! But selling can be hard, scary and sucky! So I'll teach you my tried & tested methods that take the ick out of selling.











Exclusive access to our private Facebook group where you can ask questions, share wins, and grow your support posse with our group of 500+ gorgeous ladies (and gents) killin' it online!

oh no... it looks like you're too late! registrations have now closed.

next round starts april 2015!

want to take a peek?


ready for your blog to be a big, crazy success?

enroll now and get all this

  •      The 12 different ways you can monetize your blog, and which ones will work best for you!
  •     7-years’ worth of monetization training, tips and advice from a multiple 6-figure blogger (that’s me!)
  •     Our exact social media strategies (including exactly what we do every day that built us a 110,000+ following in Pinterest in just 12 months)
  •     Exact email scripts and strategies to make selling ads on your blog a breeze
  •     Customisable designer templates for your Media Kit
  •     Easy ways to get your favourite brands to notice your blog, and how to turn them into life-long PAYING clients when they do.
  •     Exclusive training – How to create, sell & market a successful eBook in just 2 weeks!
  •     24/7 support and advice from our blogging community and staff
  •     BONUS - I breakdown my blogging journey from the start, year-by-year including what I did wrong, what I did right, and exactly how much I earned (and how!) as well!

Plus much, much more!

over $2000 of value for just $397

What makes the SBB Bootcamp different?

There are a million and one blogging courses out there (I counted), but not a single one of them is focusing on the real business side of blogging. The stuff that will help you to not just grow your readership, but to also bring in a steady stream of income so you can turn your blog from your hobby into your business.

No one seems to want to talk about how much money they make, and how. Or how they REALLY get their traffic. But I will!

got questions? get answers!

Who is this course for?

- Anyone who has a blog and loves it like crazy, and now wants to take the next step.

- Anyone thinking about starting a blog, who wants to skip over the first few months or even years of trial and error, and get straight to the good stuff.

- Anyone who wants to turn their passion project into a profitable one.

- Anyone, who blogs about anything, on any topic, who is ready to go pro!

who is this course NOT for?

- Anyone looking for a magic pill solution, you will need to do the work to get the results, this is not a get-rich-quick scheme.

When does it start?

The next round of SBB Bootcamp will be kicking off in April 2015. However once you have signed up you can start when ever you like!

How is the course delivered?

Each week we will release a new set of content chock full of worksheets, do-it-now action points, scripts, checklists, templates and much, much more. And we'll send you an email when we do!

What is the difference between the Bootcamp/e-course and Ready, Set, Blog?

The Bootcamp is an intensive 6-week online course that focuses on the business side of blogging (that is branding, monetization and traffic), Ready, Set, Blog is created for people who really need to learn the basics of blogging first like finding their voice, setting up a user-friendly layout, and other key blog-foundation topics.

How much time will it take?

Allow around 3-5 hours a week to work through all the content and worksheets, and possibly a little extra to start applying some your awesome new learnings to your blog. But don't worry if you get busy or a bit behind, there is a catch-up week in the middle, and also, once your have purchased the course, you have lifetime access, so you can always come back and re-do anything you missed.

What if I get stuck?

That is what I am here for! I will be answering questions via the comments section on each module, and also in the private Facebook group, and don't worry there are no wrong answers, and no stupid questions, we are here to help. As are the other amazing bloggers in the course!

What if I don't have a blog?

Beginners are more than welcome, but be warned this is an intensive course.

We do not cover anything about starting a blog (if you are looking for that you should check out our other course, Ready, Set, Blog!), HOWEVER even people without blogs have said this course is amazingly useful to them and will definitely give you a fantastic leg-up once your blog is up and running (basically you get to skip over the years of trial and error and get straight to the good stuff!).

So if you are up for a challenge, and are planning on treating your blog as a business from the start then well done you (and the bits that are over your head initially you can come back to as you do have lifetime access once you've joined!)

But I'm not very techy?!

Don't worry, that is not what this course is about. I will be recommending a few plugins and programs here and there that I've found really helpful, but nothing too complicated, and definitely nothing you have to try and figure out if you don't want to.

Will you cover how to set up a blog?

Yes, briefly. However we are 100% focused on what to do with your blog to make it as successful as possible once it is up and running.

You can find more information on how to get started over in Ready, Set, Blog (our beginners course)

What if I don't love it?

If it's not for you, we'll happily refund your money up to 7 days after the first day of class.


  • “The price is fantastic, the content rocks and Kate is very pro-active and forever wanting to help us with more and more ideas so thank you for allowing us into your world of secrets."

    BelindaA Mums Dream (
  • “I've had SO many ah-ha moments and it's really helped me put the pieces of the blogging puzzle together…  it's like having a blogging guru at your fingertips."

    LeonieThe Style Insider (
  • “The course is full of valuable information, lesser known advice and handy tips and ….. Kate is incredibly engaged and supportive - it feels like you're being taught by an old friend!"

    ElyseNotes On Bliss (
  • "Kate is one of my favourite resources for blogging advice! Not only is her success evident in the growth of Drop Dead Gorgeous Daily, but she is continually finding new ideas and resources to maximise her time and energy so she can continue growing the business."

    Ms Polka
    Ms PolkaPolka Dot Bride (

oh no... it looks like you're too late! registrations have now closed.

next round starts april 2015!