Let’s make 2017 your best year ever; for your business, your blog, your bank account, and everything in between


The place to be if you're just getting started (or just about to!) and you're craving support, focus, motivation, expert training and 24/7 access to some of the smartest (and nicest!) brains in the business!

and Introducing:

Ready for the next level in your blog or business? And want some next-level, personalised and proven advice and support plus your own intimate group of business BFFs to help get you there? Then Boss Squad is where you need to be!

Both are part community, part training resource, and part mentorship platform designed for exactly where you are right now - all tied up in a virtual velvet bow, ready to help you create the blog and online business you’ve really been dreaming of.

Ready to roll already? Come pick your squad & join now

Just want the details?

Hey blogger / digital biz owner

Can I be honest with you for a second?

Sometimes, blogging sucks.

(Yep, I said it!)

I know you started your blog or business because it was your passion - and you dreamed of making money doing what you love most.

But that love is probably feeling a little less… lovey these days, am I right?

Maybe you have an awesome Instagram, Twitter, Pinterest, or Facebook following… but it’s not turning into blog traffic, or dollars in the bank.

Maybe friends and family don’t take your work seriously. They think you just take selfies all day, or play on Facebook, and they don’t get why.

Maybe you know you should be blogging more - but between work, your family, and your life, you barely have a minute to breathe, let alone post regularly!

Maybe you feel like you’re working your butt off... but you’re not getting the traffic or profit that you want... and you’re starting to wonder if all of the work is worth it.

I get it, and I’ve been there too.

And I want you to know:

If you’re struggling, it’s not because you aren’t brilliant, or you weren’t born to rock a blog, business, and brand you love that makes real money.

You don’t need to quit.

(Please don’t!)

You need help, guidance, support, and feedback to help you see the kind of success you want… without completely burning yourself out in the process.

I want to help you get there.

If you’ve ever wanted to know:

What does it really take to create a super successful online business or blog?

How do you create content people actually want to read and share on a regular basis?

How and when to start outsourcing and automating without breaking the bank (so you can start having a life again!)

How can you attract more consistent blog traffic, and more readers who adore you (and eventually want to buy from you)?

Is there an easy way to grow your email list, even when tech freaks you out!

How to create, build and launch a profitable product or service (even with small traffic!)

How do the most successful bloggers and online business owners really make money?

How can you create huge social media followings?

How to figure out which of your 101 to-dos to do first (to get the best results!)

Well, I’ve got your back.

You bring

the heart + hustle

And I'll bring

an awesome squad of tools, templates, and trainings
+ blogger mentors and teachers
+ a community of amazing bloggers and business owners on the same road you are.

Whether you want to turn your blog into your business, or grow your business through the power of blogging, email marketing, and social media...

then you'll get there so much quicker, when you join...

Inside the Blog Squad, you’ll get access to everything you’ll need to create a profitable, unforgettable blog, brand, and business, including:

Weekly Live Expert Q&As

Theory is good. But hearing exactly how blogger experts apply strategy to their own blog? That’s priceless.

Monthly Training

Each month, we create a training for you on a specific, relevant topic that you need to know about (more on the topics below).

Your Squad

Join other big-dreaming and world-conquering bloggers, all here to support, inspire, brainstorm and cheer you on!

Professionally Designed Templates

Including Professionally designed:
- Media Kit Templates
- Branding Templates
- eBook Templates
- Sales Page Templates
+ New Templates Monthly

Checklists to Manage Your Blog

- How to create the perfect blog post
- Your daily social media checklist
- Monthly Pinterest checklist
- Your SEO checklist
- Self-audit your blog design & set up

Ever-Expanding Resource Library

We’re constantly growing this library of resources and you get access to all of it as long as you’re a part of Blog Squad.

so that's all the training + all the support + all the motivation and accountability you need, all in one place!

(all from less than $2 a day!)

  • SBB is a great business-focussed blog course, giving you the information in easy to understand subjects tailored to the business of blogging. I would recommend anyone wanting to start a blog to do this course. Thank you!

    Ellie Xavier & Me (www.xavierandme.com)
  • This course absolutely changed the way I think about blogging and moreover it's made blogging more fun for me. I has definitely focused and centered my content, and in addition to helping me come up with AMAZING ideas for income generation (in my humble opinion), the course has also provided an awesome community of bloggers and entrepreneurs with whom I can bounce these ideas around. Kate makes building a viable online business that I love from a faraway fantasy to an achievable, do-able reality. And you don't have to be a super-advanced, techie geek to get there. Yes, it's hard work, but this course has made it so easy and fun.

    Clara www.blisslifestylecollection.com

You in?

love this, but want even more?

Then come and take it to the next-level with the Boss Squad 12-month blog + business accelerator program

Where you get access to EVERYTHING in Blog Squad (above), plus over $8000 of extra biz-boosting awesomeness!


ALL Secret Bloggers' Business courses (ever), worth over $3000


Monthly Office Hours Calls With Kate (worth $200 each!)

Jump on a group call with Kate and your Boss Squad Babes once a month so you can ask question, workshop problems, brainstorm, what ever you need!


Customised Boss Blueprint (worth $999)

We help you get laser-focused on what you need to do to grow your blog and business (and when), and then map out the 6, 12 and 24-month plan to do it (+ we add that plan to your very own gorgeous custom day planner PDF to keep you on track!)


2 x Online Mastermind & Hot Seat Sessions (worth $297 each!)

Every 6-months we'll host you in small group online masterminding sessions, where you can all brainstorm together any road-blocks, ideas, anything you need help on (these are absolute gold!)

BONUS Blog/Website Audit (worth $97)

And so much more...


So.. what do our members (aka Squad Babes) think?

  • I love the sense of community here! Even though we are all in different parts of the world, everyone is willing to help each other and cheer each other on!! Since joining I have launched my first challenge and doubled my traffic! The trainings are FANTASTIC!!

    Susanne Leggett Stewart
    Susanne Leggett Stewart www.lifeonpearlstreet.com
  • “The price is fantastic, the content rocks and Kate is very pro-active and forever wanting to help us with more and more ideas so thank you for allowing us into your world of secrets."

    Belinda Out of Office Solutions
  • I knew from the moment I decided to take my voice online into the world of blogging that I would need guidance to create a business that would support me. I know business but I knew nothing about the blogging platform. I took my first course from Kate in mid 2015. I had a setback with my husband’s health but got back on track in Spring 2016. I needed a sure fire source of direction to reach my goal of full time income. The Blog Squad sounded like a perfect fit. Wow! I had no idea how perfect! Blog Squad is personal and effective training presented in an easy to understand format. I would never have thought so much great “hands on” education could be packed into a program! I am so thankful for Kate and all the experience and knowledge she has put into this program. She continually addresses the needs of each of us in the private FaceBook group. Because of Blog Squad I have avoided so much trial and error in building my blogging business. It has saved me months and money as I create my business! Thanks, Kate!

    Maureen Beaucond
    Maureen Beaucond westfwchatter.com

Rani Hansen


With the help of Kate and the blog squad community, I have moved to a self hosted site, relaunched & rebranded my website, doubled my traffic and started to build a mailing list, all in less than 2 months. My advice, stop thinking about it and just do it!

  • Being a part of the Blog Squad keeps me motivated and constantly reminded to keep moving my blog forward. I have also enjoyed the ongoing emails and videos with expert tips. Finally, having access to blogging experts is priceless!

    Kristina Portillo
    Kristina Portillo businesstravellife.com
  • Kate was one of the first people who actually explained blogging and marketing to me in terms I understood. Blog Squad has given me so much value and I haven't even scratched the surface of what it has to offer yet!

    Erica May
    Erica May lifeloveandaviation.com
  • It feels good to be part of a community of people that understands and encourages you. Knowing that someone is there to help you with your little or big problems is a must!

    Amaia Arana
    Amaia Arana you-made-my-day.com
  • I love the sense of belonging knowing that there is help, support, encouragement from people doing the same thing. I also loving the feedback Friday it is really making me accountable and I am consciously trying to put something on a Monday.

    Kylie Rogash
    Kylie Rogash youremergingbeauty.com

Susie Riddell


The best thing about Blog Squad for me is that it is non-judgemental. It is safe to ask anything blog related without feeling like a complete fool. Kate and her team are amazing at getting back to you with their wisdom, and the other squad babes are caring, smart and willing to help too.

  • The most invaluable part of the course was the insider knowledge from Kate who has 'been there and done that' to break down each part of the process into step-by step chunks. Kate is super approachable and being able to ask questions and having her support along the way made the whole process enjoyable!

    Rachel Gadiel
    Rachel Gadiel Dream Create Do
  • After blogging for 3 years, this course was the kick in the ass I needed. It opened my eyes to how SEO works and not only that but also enabled me to monetise my blog and actually make my blog pay for itself.  Before SBB I was just about covering costs but now I'm actually making a profit.

    Niamh Love Niamh (http://www.loveniamh.com/)

Chavon Livey


I love how in just 20 minutes you can learn a brand new skill that will help take your business to the next level. The step by step videos mean I can watch and do at the same time! Plus the community in the Facebook group is like no other. If you have a question, then they will have an answer!

Why exactly do YOU need to be a part of SBB’s
Blog Squad or Boss Squad?

(Yes, even if you’re just getting started.)

(Yes, even if you’ve already had some success already.)

(Yes, even if you consider yourself more of a biz owner than a blogger - but you know how valuable a blog can be.)

When you’re running a blog or an online business - it’s almost impossible to succeed in a vacuum.

As a blogger, it’s vital that you surround yourself with people who can lift you up and inspire you to move forward.

Friends and family are amazing, but they don’t get blogging and they’re not the right people to turn to when you’re frustrated that you can’t get your graphics to look as good as you want.

In Blog Squad, you get access to the most valuable asset any entrepreneur can have: a like-hearted community, and colleagues who can’t wait to cheer you on!

  • My favourite thing about being part of the amazing community that is the Blog Squad is so many things. But knowing that if I post some question or issue I am having in the Facebook group one of the Squad Babes will help without hesitation, its so awesome.

    Jodadi Humphries
    Jodadi Humphries www.mysocalledlifelive.com

Our tight-knit crew of Squad Babes + Mentors can help you:

- Get the feedback you need on your latest post, idea, launch, product, and everything in between

- Get the support you need when you’re hitting challenges, and the cheerleading you deserve when you’re succeeding

- Feel so much less alone in the massive digital universe - because they share your passion, your goals, and (most importantly), your desire for the kind of success you’ve been dreaming of

The only thing better than a crew behind you, and a massive treasure chest of templates, training, and tools at your fingertips?

Mentors who’ll help you put it to all to work in real time.

So we’re hooking you up with some of the best teachers around - who are here to lead you, guide you, and answer your questions in your weekly Blog Squad chats.

meet your mentors!

This group of bloggers includes everything: NYTimes bestselling authors, techy experts, content queens, PR gurus, and seriously popular bloggers.

(and yes, you can totally sit with us!)

your blog squad host

Kate McKibbin


I built my first successful blog, Drop Dead Gorgeous Daily to have 500,000+ readers per month with multiple six figure revenue and five staff members! At Secret Bloggers’ Business I teach you how to do the same thing. Blog Squad is the program I’ve created to show you how to create these kinds of results too!

Over my blogging journey I have earned over $1 million from blogging, created my own collection of nail polishes with Revlon, been the official blogger for LÓreal Melbourne Fashion Week (twice), sat front row at New York Fashion Week, been nominated for the B&T Women in Media awards, won the Female Entrepreneur Of The Year (Tech-2015) Award and was named one of Anthill's 30 under 30 entrepreneurs. I guess you could say I know my stuff!

Allow me to introduce your guest mentors:

In Blog Squad + Boss Squad, you’ll be able to pick the brains of…

Christina Butcher


More than just the best hair on the Internet, Christina is also an eBook guru, Pinterest master AND is the author of a New York Times Best Selling book.

Jaclyn Carlson


As well as being a real life PR & Marketing guru, Jaclyn has built an amazing online tribe of bloggers and small business owners through events & her mad social media skills.

Carly Jacobs


Wish your posts got more shares & comments? Carly is your girl! Over the last 8-years Carly has built a super loyal and engaged readership with her own cheeky writing style.

Madeleine Borgersen


Not satisfied with just co-running her own highly successful web design company, Madeleine runs a super gorgeous beauty blog AND teaches bloggers how to master the tech side of blogging!

+ extra surprise guest expert sessions throughout the year!

  • I found a lot more practical things I could actually implement than other courses I have done. I really appreciated the Media Kit template and it inspired me to finally get around to creating one! I also found the pricing section really useful too. All in all despite having had my blog for a couple of years there was plenty that I learnt.   My readers have grown consistently over the last few months because I am being more efficient and spending time on what gets results.

    Maria Looking Stylish (www.lookingstylish.co.uk)

Ready to join us?

It’s our mission to make SBB’s Blog Squad accessible to anyone -- because this stuff works. Period.

So you can invest in Blog Squad right now for less than $2/day.


Interested in the 12-month Boss Squad program?

You’ll get access to all Blog Squad materials + every course inside Secret Blogger Business
+ personal training from me + more.

(And it costs about as much per day as your grande Starbucks latte.)

Want to be in our Blog Squad?

Oops... you just missed out. The SBB Blog Squad will be open for new members in February 2017!

Join the waitlist now (so you don't miss out again!)

Both Blog + Boss Squad come with a 30-day money-back guarantee.*

Hiring any one of the blogging experts in the Blog Squad would cost more than $300 per hour.

Many online entrepreneurs and bloggers join high-end, year-long mastermind programs and attend conferences with $10,000+ price tags to get the opportunity to mingle with the people who have done what they want to do.

That’s what makes Blog Squad + Boss Squad such a unique opportunity: You to get access to women who are doing what you want to be doing on a regular basis - in a hands-on, in-the-trenches-with-ya kind of way.

But in Blog Squad you have access to all of us, all our knowledge, all month, from less than $1 a day.

(You can't even get a bad cup of coffee for that ;p)

My 12-month Boss Squad peeps also get access to everything I’ve ever created + access to bonus office hours and 2 online mastermind and hot seat Q&A’s, bonus resources, a website audit, and more (worth over US$8000).

Take a look inside...

Check out a few of our recent favorite trainings:

And there's another 70+ more in-depth blogger training videos, checklists & templates waiting for you right now in our resource library (with more added each month!)

Got questions? We've got the answers!

You can pop a question into our Facebook group at any time and we will answer. We also host a live Q+A every week where you can submit questions and get them answered. Cool, right?
If you were to hire one of these bloggers for one hour (which many of them don’t do) it would cost $300-$500. That is one of the most incredible aspects of Blog Squad: you only pay $47 per month!

SBB's Blog Squad is an online community and mastermind group for bloggers who are serious about growing their blogs and turning them into their businesses.

It is run by Kate from Secret Bloggers’ Business, and a team of guest blogging experts.

The online community is a combination of web-based lessons, tools and templates and a Facebook group, and also includes weekly live chats via Google Hangouts and monthly live video training sessions.

Blog Squad is ready for you to jump in and get started NOW!

Boss Squad all kicks off together, and that all starts on Feb 15th, 2017 (but you have full blog squad access until then!)

Yes, you do need to have a blog. This program is intended for bloggers who want to increase traffic and turn their blog into a serious revenue source.

Payments are in USD. We do business internationally and have members from all over the world!

Recurring payments will be automatically charged to the card that you use to enroll every 30 days until you cancel.

You can easily cancel Blog Squad at any time (Boss Squad is a 12-month commitment). You will have access for the remainder of the 30 days that you have already paid for.

Boss Squad is a 12 month commitment designed for online entrepreneurs and bloggers ready to make serious progress in their businesses. And making big strides means staying committed!

SO when you join us for Boss Squad, you’re locked in (with love) for the full 12 months.

Don’t let the timeline freak you out, though. It will amaze you what you’re able to accomplish.

Due to the nature of the program, we don’t offer lifetime access. We need you here, present, and committed, to make sure you make the absolute most of your time with us! While Boss Squad is a 12 month commitment, you can cancel your Blog Squad membership at any time. But when you leave either, you will be locked out of our resource libraries, any included SBB course access, training hub, facebook group and calls.

Because we know overwhelm is one of the biggest killers of progress, and we don't want that for you, we have set up Boss Squad to unlock the relevant courses through out the year as you need them.

So once you go through the initial Boss Blueprint planning, and we know what your goals and focuses are for each quarter of the year, we will create a course-access plan for you to suit.

This means you will always have access to everything you need, when you need it, but won't get distracted by the things you don't.

And yes, you will have unlocked all the courses before the end of the 12-months.

Every Q&A call and Office hours call is recorded (plus you can submit your questions in advance), and for the Boss Squad peeps we do try to alternate our call times each month, so we can accommodate our Aussie and American squad, and everyone in between. :)

If you try out Blog Squad or Boss Squad for 30 days, complete all the work, and by try we mean actually try it (so you must set and submit your squad goals, try out a training module of your choice, join the Facebook group and submit at least one question to be answered too), and after that you don't think it's the place for you.

Then send us an email within the first 30 days, and show us all of your finished work, and we’ll refund every cent of your money, and send you on your way with a virtual hug.

We’re more than happy to answer your questions! Please email us at help@secretbloggersbusiness.com so we can get you the information you need.

Seriously.... how much easier and more fun would building your blog and business be if you were part of our Blog Squad?

We think you already know the answer.

And we can’t wait to meet you.

Want to be in our Blog Squad?

Oops... you just missed out. The SBB Blog Squad will be open for new members in February 2017!

Join the waitlist now (so you don't miss out again!)

  • “The price is fantastic, the content rocks and Kate is very pro-active and forever wanting to help us with more and more ideas so thank you for allowing us into your world of secrets."

    Belinda Out of Office Solutions

still got questions? email help@secretbloggersbusiness.com