Q: I have had a few enquiries from brands lately about doing sponsored posts, but I have no idea how much I should be charging? I don't want to under charge, but I don't want to scare them away either. Help!

A: This is actually a question I get asked all the time, and was one of the things that prompted me to start my blog monetization eCourse the Bloggers' MBA (where I dedicate 3 out of the 6 weeks to the proven strategies and actions bloggers need to take to start really making regular money from doing what they love... blogging!)

You see unlike pretty much every other occupation on the planet, there is no real industry standard for bloggers, especially not for things like how much bloggers can or should charge.

And because everyone is just making it up as they go along, it can also make it hard to justify the value you and your blog brings to a brand, when the number is just plucked out of the air.

So I decided to make it my mission to blast through the BS around how to make money from blogging!

 

 

 

And the first place I wanted to start is with how to figure out exactly what the value is of one of your blog posts. And it’s not just knowing what you can charge, but knowing why you can charge it. Because once you know the actual value of your product (which is what your Sponsored posts are), then it makes it so much easier to sell when a brand comes knocking as well.

Now there are three factors that need to be considered when pricing anything you do.

1 - How much time and skill is creating this going to take (that is, how many hours do you need to actually create the post)?

2 - How much coverage and value is the brand going to receive from having this on your blog (this is all down to your number of visitors, how much interaction you get etc).

3 - What is the market willing to pay? Sadly, advertising is still a free market, and so you do still have to take what buyers expect to pay into consideration as well (but just because a brand only wants to pay you $100 doesn’t mean you should take it!).

 

How much should you charge for sponsored posts

 

How you actually calculate your Sponsored post rate should be roughly as follow:

Number of hours spent creating/writing the post x Your post creation hourly rate (aka $50) + Number of specialist hours spent aka styling and photography x Your specialist hourly rate (aka $100)

= This equals the bare minimum you should be charging.

ie: 2 x $50 + 1 x $100 = $200 (minimum Sponsored post cost)

As a minimum I would say you should charge at least $50 per hour for post creation, $100 per hour for photography, and $150+ per hour if you are a real expert in your field.

 

Next we figure out how much your sponsored posts are actually worth as far as the coverage they provide to the brands you work with.

And you calculate that as follows;

Minimum Sponsored post cost (as above) + (Average number of comments per post x $5) + (Average number of views per post x $1.50) + (Average number of Social Media shares per post x $5)

= Total value of your sponsored posts.

ie $200 + (20 x $5) + (500 x $1.50) + (10 x $5) = $1100 per Sponsored post

 

OR you could just grab my handy calculator below to sort it out for you!

 

 

Now of course this is just a guide, and it is based around Australian ad rates and is in AUD$, but I hope you found this simple calculation a good starting point when you are next updating your media kit, or responding to a Sponsored post request. And don’t forget the service you/we provide brands really is just so valuable, and we need to be charging what we are worth!

Want to learn more ways to turn your love of blogging into a profitable career? Then you should check out our Bloggers' MBA eCourse! 

How have you figured out how much to charge for a blog post? Got any other questions you want answered? Leave a comment below!

Showing 96 comments
  • ErosWrites
    Reply

    How do you make everything so darn easy! I’ve been trying to understand how this works for ages and then poof! Fairy blog mother Kate does it just like that. Thank you again! x

    • Kate McKibbin
      Reply

      my pleasure lovely! x

    • Anico
      Reply

      How much would you charge if you have to post a blog post + 2 instagram post and going for their event.. ?

  • Sasha Marina
    Reply

    I was just asking my business partner this question today, and thankful enough I came across this memo on your email blast! Totally gave me the perspective I needed. Thank you <3

  • Ness - One Perfect Day
    Reply

    This was so helpful. Thank you! I’ll definitely be using this as a guide the next time I write a sponsored post. I’ll be looking into your bootcamp as well. 🙂

  • Google
    Reply

    Today, I went to the beachfront with my kids.
    I found a sea shell and gave it to my 4 year old daughter and said
    “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off
    topic but I had to tell someone!

  • Jody at Six Little Hearts
    Reply

    I’m sorry, that comment about the hermit crab had me in fits of laughter!

    • Kate McKibbin
      Reply

      I just saw that… so random… gotta love the internet 😉

  • Reply

    Thanks for sharing this. I am seriously undervaluing myself!

  • Effie
    Reply

    You’re a life saver! Thanks!!! 🙂

  • lala
    Reply

    How much can I charge if am writing a personal post.? Thanks

    • Kate McKibbin
      Reply

      Hi Lala,

      Not sure what you mean by a personal post? Can you please give us some more info?

      • Michele
        Reply

        Kate, you did not respond to Lal, who asked about blogging personal content. Is the aby different measuring stick if you’re writing from your personal experiences?

        • Kate McKibbin
          Reply

          Sorry must have missed that one. I don’t see why it would be? Brands care about engagement, views and interactions (as well as general fit with your message and there’s).

  • Diana
    Reply

    Such a fantastic post! Thank you so much for sharing!

    x

  • The Dame International
    Reply

    How do you find out how the average views a single post gets? I can only see my daily average site visitors but don’t know how to figure out how many each post gets or the average.

    Also what about taking Page Rank, DA and PA into account?

    • Kate McKibbin
      Reply

      Hi lovely,

      To find your average pageviews in Google analytics go to the behaviour section and site content, and then search for a few comparible posts by their URL, you will see the page views there.

      And to be honest i think Page Rank is a little outdated as a measurement these days, and I’ve never had anyone (other than spammy SEO companies) ever ask about it .

      Brands are usually most concerned about engagement within the post and within your social media channels from my experience x

      • Reply

        Hi there. How do I find out how many social media shares I have per blog post? I’m okay working the averages out but I can’t for the life of me find out where I get the figure from. I’ve tried in WordPress stats, in Google Analytics, which quite frankly completely flummoxes me. Would you please give me a prod in the right direction? I’d be very grateful! Thanks, Abi.

        • Kate McKibbin
          Reply

          Hi Abi,
          Do you have a any social share plugins in stalled that show the counters on them? That is normally the easiest way. x

          • Ah. No, I don’t think I do. Anyway, I managed to get advise from a friend blogger who does sponsored posts and she said an amount of £75.00 for a sponsored post would be okay and that if I wanted to and liked the brand I could go down a bit.

  • Marisa
    Reply

    This is such a helpful post, thanks!

  • Rochelle
    Reply

    For real I can charge that much!? I was thinking I’d be lucky to make $100… but $1100 (depending on stats and such)? Wow. I’d love that to be achievable for me. Now I’ve got to check out your course and other posts 🙂

    • Kate McKibbin
      Reply

      Absolutely, I think $200 should be the minimum for any post that you put any time into, and I know some bloggers getting over $5000 per post…. $100 per post is just not worth your time and effort x

  • Ariana Lau
    Reply

    Really loved this article! It was so helpful!

  • Christine @ Ciao Veggie
    Reply

    I totally agree in the ethos of this post, and the idea of standarizing costs for sponsored posts but… I work in advertising for my day job and I find it unrealistic.
    First I am shocked by the idea of charging $1.50 per view. This equates to $1,500 cost per thousand (the usual metric for expressing cost per view metics) which is unheard of in the advertising world. For comparisons sake, an ad spot in the superbowl is around $35 per thousand views. A sponsored post on my blog can not be worth 43 times more than a view of a superbowl ad.
    If I run the numbers for sites like Yahoo and Buzzfeed through this calculator… the cost is absolutely jaw dropping and it bears no relation to what these sites actually charge.
    There is also a mental barrier that advertisers have to the idea of paying for production on every single outlet they use. If you want to use sponsored posts on 10 different blogs, and you have to pay production AND media costs for each of the 10 blogs, this is just not an efficient way to run a campaign. You are much better off using one of the major outlets and paying once for production costs.
    I honestly don’t mean to suggest that blogs are not valuable, and that blogger’s don’t have incredible skills that are worth a lot. But as a marketer, I have to hold blogger sponsorships up against all my other options and to be honest, at these prices I would walk away.
    I say this as a blogger myself who would love to monetise my blog one day and I hope it doesn’t come across the wrong way because I support this cause 100%- I just don’t think this particular model is going to be realistic for the majority of blogs.

    • Kate McKibbin
      Reply

      Hi Christine,
      Thanks for sharing your view, it’s always good to see both sides of the fence. Personally I believe the difference between a CPM ad view is that it is a little banner off to the side of the page that is shown to everyone and that no one probably notices, of if you are referring to a TV ad it’s 15-30 seconds (that a lot of people will fast forward through, and again that is not highly targeted at all).

      A blog post however is usually at least 500 words and images that are read and engaged with over several minutes by a highly targeted and engaged audience. It is usually also teaching someone something, or sharing something, or inspiring something in the readers, which is really very powerful.

      Also people trust the bloggers that they love, a recommendation from a favourite and trusted blogger is as powerful as an endorsement from a good friend, which is much more effective than one from a stranger simply trying to sell them something.

      I also used to work in advertising, and I now have had the pleasure of working in this industry of 7 years and I have seen many amazing blogger campaigns create amazing results for brands and agencies even in comparison to their above the line spend. I have actually had many agencies say the blogger section of their campaign was the most highly effective.

      So if you haven’t had the pleasure of seeing this in action I can understand your scepticism, but I can assure you I have actually shown this calculation to brands and to agencies and they have all said it is pretty bang-on for how they work out their value.

      x

      • Christine @ Ciao Veggie
        Reply

        I can definitely get on board with the idea that blog post real estate is more valuable than any kind of advertising. It’s just that the jump to $1,500 CPM feels too extreme to me, especially after paying for production, and before all the mark ups for social media and comments. I think the $50-75 CPM which Erin outlines here for posts on her food blog- http://woodenspoonskitchen.com/2013/08/15/blogging-the-money-equation-for-sponsored-post/ – seems reasonable, and comparable with what the big news and portal websites are charging for sponsored posts.
        But different industries vary of course- I can certainly believe that some advertisers have the budgets to sustain these campaigns, and bloggers in some industries carry a prestige that advertisers will pay crazy money to be associated with. So you are right when you make the point that bloggers just need to have a really good grip of the industry they are in, their own place within it, and the precedents set by other bloggers.

        • Kate McKibbin
          Reply

          thanks for you feedback Christine, the other thing I forgot to add is that this calculation is for Australian bloggers, and is comparible to Australian prices (which are quite vastly different to US ones), your blog looks fab by the way! x

          • Katie

            Do you happen to have insight into the US pricing scheme? I’m just getting into this – and I def don’t want to price people out or scare anyone away as I start out! The calculator you posted is SO AWESOME!! Thank you!!!

    • Mej
      Reply

      Christine is right. This calculation is way off. No one is going to pay $1,5 per view. This is giving people false hope

      • Kate McKibbin
        Reply

        Actually they do (lots of brands do), as long as you have premium good quality content and an engaged audience, $1.50 per view is a bargain to brands. x

  • Victoria Stokes
    Reply

    Thank you so much for this! I never would have thought I could charge anywhere near this amount for a sponsored post but I went out on a whim last week and quoted £100 for my first one. And guess what? The brand went for it! And I’ve another post in the pipeline! Over time I want to increase it too, so thank you so much for showing me how I can get a regular income from my blog.

    I have one more question though. A brand is interested in running a giveaway with me. It’s a competition to win one of their skincare lines. I’ll be responsible for writing up the post, creation etc and promoting it. Can I still charge when they’re offering the line of products to give away?

    And the same question for receiving samples. Can I charge to write the review? I mean, a £20 mascara doesn’t really cover the time spent writing up a really brilliant review for them.

    Would really appreciate your help! Thank you!

    Victoria
    secretsofatwentysomething.com

    • Dima Al Mahsiri
      Reply

      Hi Victoria,

      I wish I can get answers to questions that you mentioned in your comment. I have been browsing the internet for answering same questions you have. Did not get a full answer for that,yet 🙁
      Does anyone have an answer, simple answer like the brilliant method mentioned in this post?

      Thanks in advance!

    • Kate McKibbin
      Reply

      HI Victoria,

      Well done, that’s awesome!

      You can definitely make a review a sponsored post, and charge for it. Obviously you need to agree on that with the brand up front, and they will probably want to be able to review it / approve it before you post when it’s paid for, so again it’s good to get any mandatory inclusions etc.. agreed up front, but other than that, go for it! x

  • Natasha
    Reply

    So helpful and very easy to follow!! Thank you!

  • Amber Kristine
    Reply

    This is so incredibly helpful! I’ve been wondering what to charge, and this is great. I do find that is a bit high especially since I’m a smaller blog. But after reading through the comments, I feel much better. Bloggers do have great value!

    Thank you for sharing, this is going to help immensely once I start monetizing this way 🙂

  • Reply

    Thanks so muxh for your post.
    It really helps to break things down and also puts into perspective how much our work is worth. I’ve recently beenn approached by a few financial companies to write some sponsored posts and I really haven’t a clue how much to charge for writing, as I usually charge much more for a corporate training programme!
    Thanks very much and enormous thanks for generously sharing this information with other bloggers. 🙂

  • Anna - Just a Mum
    Reply

    Hey, thank you so much for this post – exactly the information I was looking for but so much more helpful than I had hoped for! So often people say they are going to answer your question and never do so I really do appreciate it – now to get out there and try to make some money from this thing! lol. Thanks again, Anna – Just a Mum 🙂

  • Sherry
    Reply

    Hi Kate, This is such a great post with so much information. I was recently asked from a few different companies to put together a design inspiration and a post using their product, they didn’t mention that I would be compensated for doing the post. I’m not sure how I should respond to them. I would love it if you can let me know what to do. Thank you so much!

    • Kate McKibbin
      Reply

      Hi Sherry,

      Normally with things like that I would write back and say, yes you are interested, and here are your rates for something like what ever it is that have asked for.

      Most are trying to be cheeky and get free coverage, but a lot do have a budget so it’s worth asking x

  • Marie @ Child Led Life
    Reply

    I just got an offer to write my first paid post. I was completely lost on how much to charge, but this is a WONDERFUL post. Thank you for making me feel like I’m worth the money. 🙂

  • Erik Emanuelli
    Reply

    Hello kate,
    great information to understand how much should bloggers charge per sponsored post.

    I had positive experiences with sponsored reviews since 2-3 years already.
    I make sure to accept sponsored posts of relevant products or services within my niche,
    and I always try to write interesting content for my readers.

    I’ve just crafted and published an article about generating income with sponsored posts,
    mentioning 3 useful sites you can use.

    You may want to check it out.
    Thank you, have a great week!

  • Rita-Eileen Glynn Smith
    Reply

    My *offer* have evolved over time. I refer to myself as a virtual marketing department. Right now I’m managing 4 websites. I am a marketer who learned to design websites (using theme and very elementary code)so I could teach the client how to manage their own websites (or hire me to do it). I also write content – all of the content. I create a media “how to” guide with screen shots, step by step guides and all their account information and passwords. I also do custom graphics and have built a considerable media library (documents, blah blah). When my client holds a seminar, I’m there to work the website, interface with audience, get leads (that I send out f/u correspondence to). I won’t tell you what I charge (because it is ridiculously low) but I haven’t figured out the proper pricing for what I do. I have enriched my services, but not myself. Would someone give me a ballpark for a monthly charge so I can either affirm that I a pricing myself correctly or I need to have that horrible “I’ve got to increase my fee” talk with my clients. The reason I’ve priced myself so low (in defense) is my clients are entrepreneurs as well. Not start-ups, but healthy small businesses (they are specialized in their field). Thanks for your guidance.

    • Kate McKibbin
      Reply

      Hi Rita,

      We don’t really cover those types of things here, only blogging specific things, but check out Betty Means Business, she has a pricing workshop I believe and I think it might even be free. x

  • Deimante Baurinaite
    Reply

    I’m quite new to the blogging world and only just starting to work with brands. This is so incredibly helpful! Totally will be reading more of your articles, thank you so much! 🙂

  • Jess Flett
    Reply

    Hi Kate – I hope this isn’t a silly question but what period of time are you taking your average views/shares/comments from? A day? week? Month? All time? Thanks for this calculator. It’s a great resource and one I hope I’ll get to use! Jx

    • Kate McKibbin
      Reply

      No such thing as a stupid question at all.
      Usually a month, and if your traffic varies I’d do an average of the last 3 months x

      • Ryan
        Reply

        Kate, to build on Jess’s comment, is it assumed that the post will remain up forever? What is the agreement between you and your sponsor- a minimum amount of time with your option to remove? It seems to me the sponsor is getting the best deal ever by having advertising for life with only one payment, although that may be the biggest selling point in the first place. Curious for your thoughts on this!

        Thanks,
        Ryan

  • GiGi Eats
    Reply

    THIS is the most amazing tool ever and it shows me that I am COMPLETELY under-charging!!!!

    • Kate McKibbin
      Reply

      Most bloggers do, and so many brands are will underpay as well because bloggers will accept it, it’s not OK! x

  • Kirsty
    Reply

    $1,110. Holy moly! That’s amazing! I’ve been blogging since late January of this year and my stats aren’t that great. I get anywhere between 20-80 pageviews a day and I’ve got over 2,000 followers on my social media accounts. It’s nothing crazy but I’m proud of it. I haven’t been doing this long and I got an email from a company saying how much I charge for sponsored posts. I read another blog that said the bare minimum I should be charging is $50 but I feel like that’s still a lot. I just want to get your opinion on this topic Kate 🙂 x

    Kirsty
    fashionforfractions.com

    • Kate McKibbin
      Reply

      I would never accept less than $200 for a post. Sponsored posts usually take at least 3-4 hours to do, plus you’ll be sharing on your social media. Use the calculator above to work out your minimum (that’s what it’s there for), and then never take less than that. Think of it this way, a sponsored post adds zero value to your readers, in fact in usually annoys them a little. How much does someone have to pay you to make that worthwhile? Then add in the time it takes to actually do it. x

  • Elizabeth
    Reply

    Thanks so much for writing this, Kate! I’m new to this site and am loving it. Question: I have over a decade of experience in professional writing and I’m also a photographer (with some pretty nice gear!). My partner is also a professional writer and photographer as well as an editor and SEO guru. I started a site in 2008 that was active for a few years, but still gets a couple hundred views a day and I’m thinking of revamping it to complement my new blog, which only gets a handful of views a day because it is literally brand new. My social media reach is growing rapidly on IG and I have a healthy following on my other accounts, though they aren’t as active. As a freelance writer, I work with dozens of major publications. I often provide my own photos for articles and write the captions and often find myself in a position to mention or feature a brand I worked with in the past for my personal website. Since the brands I freelance for are so well-known, I’m wondering how I should factor that potential infinite exposure and influence into my costs for sponsored posts on my new personal blog. It’s not something I can guarantee, but I feel like I should be factoring my level of experience and connectivity beyond my own blog into my pricing. What are your thoughts?

  • vinoth
    Reply

    Hi your post is more energetic for me.well i suffer from making money through my site i have done all the work on my own. But i will surely get success . I need some help for my site your suggestions and help would be good for my growth.Miss Kate

  • Dauphin
    Reply

    I’ve been looking for a way to make money online for years but never been so serious about it before until the last few months. Actually, I knew about this money making opportunity back then but had always thought that it would hard for me since my English is not that excellent. But I’m willing to give it a try and put some effort to make it true this time. Btw, I’d like to ask something, is it possible to do this without exposing ourselves? Since from what I see most people will show themselves, put a photo and such.

  • Samantha
    Reply

    Im curious to know – who actually pays these rates of $1100?
    whenever i have dealt with anyone to do with Sponsored posts…. its usually a max of $200?

    Cheers 🙂

    • Kate McKibbin
      Reply

      Well most big brands usually have budgets of several million dollars for a campaign, so it’s really not that much to them at all. Our rate card for a sponsored post on DDG is actually a lot more than $1000 (and we work with lots of different brands) x

  • Tawni
    Reply

    CRAZY helpful! I was just offered my first sponsored post and had NO idea where to start in determining what to charge. Thank you SO much for this!

    xotawni
    http://thelifeinbetween.space

  • Steven
    Reply

    I just got my first job blogging for a company that owns a bunch of car dealerships. I get paid $16.50 per post. Each post takes me 2-3 hours to fully complete, after I’m done with the links, adding photo’s, and taking care of all the SEO. I write one post per week for each dealership, so that’s 13 posts/wk. I’m spending 30+ hours/wk and getting paid just over $200/wk. Am I underpaid?

    • Sarah Woodstock
      Reply

      Are you writing posts for THEIR blog, or YOUR blog? Writers don’t get paid much, but if you are posting it on your own blog, you should be getting paid much, much, much more than that. You have to realize that they’re also paying for the privilege and prestige of being on the website (your website) that you worked so hard to build up.

  • Nayrha
    Reply

    Hi Kate! I came across our blog post after doing some research regarding a sponsored post offer I have. I was curious my charging rate as my blog is extremely new, page views are low, and social media visibility is slowly rising. Do you have any suggestions regarding rates when a sponsor sends you a product to review? Should that change my rate any? Thanks!

    • Kate McKibbin
      Reply

      Hi Nayrha,

      When someone sends you a product to review, unless you have specified that review is to be paid before hand usually you are not able to charge for it? But no matter what the format of your post you are doing with a brand, this calculator should give you a good range to be able to ask for, so have a play with the calculator and then adjust to what feels right for you. x

  • Eryn S.
    Reply

    Thanks for this calculator! I plugged in the numbers and just converted it to USD on Google. I am still new to this as well, having just secured my first sponsored post (I received the product for review).

  • Victoria
    Reply

    Hi Kate, this is sooo interesting. I started a blog about a year ago and I just write posts about things and brands I love in the health and fitness world… no payment (although I do get sent a LOT of free gym gear etc and am starting to get other items and offers for ambassadorship etc). I just write about what I love so it’s 100% authentic. One activewear brand has asked me to do a monthly blog post for them (I can suggest topics) and has asked me to come back with a retainer fee. I have no idea where to start. Should I look at an average ‘time it takes to do a blog post’ (some are easier and quicker than others, obviously) and then say, OK, it’s $200 (for arguments sake) a month?
    Thanks in advance for your help. trainingforchocolate.com x

    • Kate McKibbin
      Reply

      Hi Victoria,

      Exactly, make sure it’s worth your time to actually create it! x

  • Sarah
    Reply

    I am a Blogger-In-Training, I guess you could say. I don’t have my site up yet, but I have been doing research for a month now on how I want to make money off of it. I want to actually utilize my creativity and eye for beauty as a way to earn money, and what better way to do that other than with a blog!! This post has helped me immensely, while I prepare for my blog. Thank you!!!

  • Rhonda Swan
    Reply

    Great breakdown here lady! I love how you put together the math behind how much you should charge for a blog post. Keep up the great work and live unstoppable!

  • Luke
    Reply

    Cheers, Kate! I’ve been offered a few opportunities for sponsored posts and wasn’t entirely sure how to price them. Big help!

    • Kate McKibbin
      Reply

      Use it as a guide for the range then tweak to what feels right for you x

  • Elena
    Reply

    How much traffic should I have to charge like that?

    • Kate McKibbin
      Reply

      The calculator takes into account your traffic, so it doesn’t matter how much really x

  • Elena
    Reply

    Thanks Kate for the answer!
    Could you please clarify for me how does it work? How many visits or page views approximately should I have to work with such rates? X

  • Elena
    Reply

    Hi, Kate!
    One more question if you don’t mind. 🙂 I’m thinking to take an MBA blogging course and I would need your personal advice and support about my blog strategy and rebuilding. Is it that I can rely on during the course? Thanks.

  • Swaran
    Reply

    Hi, I must say that was a very nice post.

    I would like to have your advise regarding the same question. The thing is that I created my new website http://www.HomiesHacks.com recently and frankly the no. of visitors I get daily are not too much as its my initial face.

    However I received an email from someone asking me to share their website’s article (direct copy past and referring their website name at the end), so I require your advise.

    Should I ask them to pay some small amount of money (to share their article on my website) or is there anything else that I may ask for considering if my website is not that much popular as it’s the initial phase.

    Would really appreciate your suggestion for this.

    Thanks,
    Swaran

  • Danielle
    Reply

    Thanks so much for sharing! It makes a lot of sense. Love your site.

  • Craig Buttle
    Reply

    Dont have a great deal to add, but you are onto something, I have been writing all through college but I don’t know how to make a living off it. Even though I write logic, and reason and I am so close to retirement and designing companies was a thing of the past, and as a management consultant I am past it so I need a new road, so I came across your name at Pause Fest 2016, I hope you can teach me a few things.

  • Corina Ramos
    Reply

    Hi Kate,

    Thanks so much for putting this together and breaking it down the way you did. We shouldn’t just be pulling a number out of the air, we really need to take time to calculate it the way you demonstrated.

    A blogger asked me if she should accept a sponsored post for $15….I told her she needed to pass on that.

    We also have to take into consideration the time we’re going to put into promoting the article and engaging with readers who leave comments.

    Thanks for sharing. Hope you’re having a great week!

    Cori

  • Sarah Woodstock
    Reply

    Great calculator — and I’m glad you’re encouraging bloggers to charge brands for mentions. It may sound harsh, but I really think that the bloggers who write articles about brands for free, or just for product, do a disservice to themselves (that brand will never pay you in the future) and to all bloggers, since it devalues the service and makes it harder fo bloggers (in general, as an industry) to make a living.

    I also think that a lot of bloggers forget that people value things based on what they paid for them. I think that’s true in general and especially in the case of brands and advertising. I would consider any mention of a brand as a form of advertising… from the brand’s perspective, anyway. They pay $10,000/month or more to PR agencies to get this form of advertising. It’s clearly valuable, so why should bloggers give that kind of value (…and writing skill …and time …and photography) away for free, when brands clearly have the $$ to pay for it (heck, they’re paying other people for it)? Not to mention, it’s most bloggers only chance at income!

    If you want to write articles without payment, write about brands who are vegan, ethical, eco, third-world artisan, and doing good in the world. They actually need the support and likely can’t afford to pay anyhow. But when L’Oreal comes knocking — make sure your time is well-rewarded.

    Every blogger should have a page listing their sponsored post options and prices, and should direct brands who want coverage to that page.

    FYI – From my experience, a sponsored article on a professional-looking blog that gets OK or decent traffic (ie. less than 100k in Alexa) should cost an absolute minimum of $10k+, and a sponsored social media post should cost $15 to $30+ CPM (per thousand followers), depending on what the brand wants and what is involved. For perspective, many social media stars make $50k to $100k per Instagram post alone. And an ad in a print magazine can easily cost a few hundred thousand dollars.

    The key is to always be honest in your reviews, no matter what. Don’t write about products you haven’t tried, and if you can’t ethically write something positive about the brand’s product, then refund them and apologize. 😉

  • Sarah @ SUGAR MAPLE notes
    Reply

    It’s always nice to hear what is reasonable. I often think we sell ourselves short when it comes to charging for a post! I had a friend who is a big blogger recommend I start pretty low and I was like, nah, I’m just going to throw out a higher number and see what happens. And guess what, they accepted it! 🙂

    • Kate McKibbin
      Reply

      YES! You can always negotiate down, but never up 🙂 x

  • Michele
    Reply

    oops! I mean create content that comes from my personal experience with the topic;.

  • Reply

    Hi, thank you for this post. This is really really helpful. It can be so difficult to navigating this sort of thing when you are new to all things paid on your blog.

    I do have a bit of a hair-splitting question here, but it does matter to me. When I calculate the value per social share, do I then include the number of times I share my own post? I mean by that if I generally share my own posts via Twitter, Facebook, Tumblr, Instagram & Pinterest do I count that then as 5 x $5 or do I only count 3rd party shares?

    Thank you!
    Lisa

  • Ana
    Reply

    Loved this post! It has great information. As a new blogger try to read up as much as I can on these topics. But what happens when a company approches you and asks you to do a post that links up to their site? A site that sells a product? Is that also considered a sponsored post? I was recently approached by two companies, but they didnt offer to pay me for it. So how do I go about that? Or what is the propper way to ask them to pay for it?

  • Leanna Partridge
    Reply

    My children required CA OCF-1 several days ago and were made aware of an online platform with a searchable database . If others need CA OCF-1 too , here’s http://goo.gl/e5DXm3

  • Evaline Nyambati
    Reply

    Hello Kate, I am glad I came across your post. I have been blogging lets say for fun. I have had a plan to start monetizing my blog but had not yet done a plan for it as I believe am still building it and learning in the process. Two days ago I got a request for a quotation for a sponsored post on my blog and social media pages. Do I have to customize my blog to a personal domain before I do sponsored posts? My blog is free hosted by blogger.

  • Rahil
    Reply

    Will try it out next time 🙂

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